Grote Industries Utilizes Virtual Reality to Improve Customer Experience
GroteVR is the future of Grote’s customer experience. Utilizing virtual reality (VR) technology, GroteVR will allow customers to sample Grote lighting products in true environments, directly from their home, office or workplace.“It is another example of how we work to make it easier to do business with Grote,” said Global Vice President of Marketing and Sales John Grote. “We take care of the details for our customers so they can focus on other aspects of their jobs.”With this up-and-coming technology, customers worldwide can discover the quality Grote products have to offer in real work settings and situations. With a VR headset, customers are virtually transported to a different location, whether that is inside a vehicle or in a work shop, where they can experience Grote products at work."GroteVR will not only allow end users to experience innovative, cost saving Grote lighting solutions, it will revolutionize how we connect and interact with our customers,” said Grote Digital Marketing Manager Jessica Lock. “Being on the forefront of technology is an exciting thing. Working for a company who encourages this, is even more so."VR was first introduced to the worlds of science and technology in the late 1980’s early 90’s, but was not popularized by broader audiences until the mid-2000’s. Grote began experimenting with VR in 2013, just over twenty years after initial development. GroteVR is planned to launch next year.
As the world continues to struggle through the COVID-19 outbreak, the supply and distribution of Personal Protective Equipment to some industries and market segments remains erratic. With a clear need for effective safety equipment and a self-imposed mandate to help, the executive leadership team at Grote Industries decided to do something about it.
When Will Corwin, Mechanical Engineering Technician at Grote Industries, saw the new vehicle for the Madison Township Fire Department being customized at RKO Enterprises, he noticed something odd. After months of design and construction work, the brand-new 2020 Chevy Silverado was almost ready for action. The only problem was the work lights.