Grote Takes its Show on the Road with New Trilliant Technology Tour

Foregoing Select Trade Shows, Grote Creates Imaginative Ways to Reconnect with Existing Customers and Meet New Ones

MADISON, Ind., USA (March. 23, 2010) — Grote Industries, a world leader in high-performance LED lighting technology for the transportation industry, announced an initiative aimed at getting its staff and its revolutionary LED WhiteLight Work Lamp Portfolio up close and personal with its customers.

Dubbed the Trilliant Technology Tour, the road show-style program will highlight Grote’s elite group of six high-tech, high-performance LED WhiteLight Work Lamps. Grote’s work lamp selection is by far the largest and most diverse in the industry, with lamps offering light output ranging from 400 to 3,200 lumens. Grote’s work lamp offering also includes the Trilliant 36 LED WhiteLight Conversion Bulb, which turns any PAR 36 incandescent lamp into an LED WhiteLight Lamp.

The company said that they are taking a break from several industry trade shows, in favor of spending more time personally visiting customers, showing them Grote’s latest technology, listening to their feedback and responding to their needs.

“As the economy begins to stabilize, our customers need our time and attention more than ever before,” John Grote, vice president of sales and marketing, said. “Trade show attendance remains down industry-wide and many of the people who could benefit from seeing our new technology simply aren’t at the shows. Most shows simply aren’t structured to offer us an opportunity to spend much meaningful time with our customers or those we wish to reach out to. So in 2010, we’ve made a strategic decision to focus our time, effort and resources on building stronger relationships with those who matter most — our customers.”

Grote said the company is still exhibiting at a significant number of trade shows this year, but that appearances at shows like the Mid-America Trucking Show and several others have been canceled and the dollars redirected to a variety of new customer-centered initiatives.

The Trilliant Technology Tour will allow Grote’s executives and sales staff to visit hundreds of distributors, OEMs and fleets in more than 80 cities, reconnecting with customers, raising brand awareness and demonstrating its LED WhiteLight products all along the way.

The mobile exhibition will include a specially outfitted vehicle, an inflatable mobile theater and other unique displays and communications components and will be supported 24/7 by a dedicated staff. Guests will be able to enjoy live demonstrations, watch videos, interact with the products and learn about the most powerful and advanced LED work lamps on the planet.

Grote sales professionals have been engaged in establishing advance plans that will allow the vehicle to make multiple stops in each city and town visited. In addition to calling on customers in the U.S., the Trilliant Technology Tour will also spend time with customers north of the border in Canada.

“Lighting is experiential by its nature,” Grote said. “People have to see how one lamp performs in comparison to others and we’re taking that experience straight to our customers.”

Grote explained that the mobile exhibit will allow guests to compare and judge the differences in physical features like lamp construction and heat management, as well as optical characteristics such as light beam intensity, color and pattern evenness in both Grote work lamps and competitive offerings.

Grote is the leading work lamp innovator, covering the entire spectrum of work lamp functionality with its new LED WhiteLight Work Lamp Portfolio. With the utilitarian PAR 36 LED WhiteLight Rubber Utility Lamp and the rugged, metal-clad Per-Lux LED WhiteLight, Grote has put LED WhiteLight within virtually anyone’s reach. Grote’s Trilliant series includes the compact, yet powerful, Trilliant Mini LED WhiteLight; the versatile, lumen-rich Trilliant 36 WhiteLight with mounting bracket; and the signature, 3,200-lumen Trilliant LED WhiteLight. With the recent introduction of its Trilliant 36 LED WhiteLight Conversion Bulb, Grote makes converting any PAR 36 incandescent lamp into an LED WhiteLight™ lamp as easy as changing a light bulb.

Many of Grote’s LED WhiteLight work lamps produce light that approaches the color temperature of natural sunlight. Unlike incandescent, xenon and halogen lamps, the sun-like quality of Grote’s high-performance LED lighting is most suited to human vision, reducing ocular strain and providing better contrast. Better light promotes a safer, happier, less fatigued workforce, performing at the best of their abilities. And, with service ratings in the range of 50,000 hours, using Grote’s LED WhiteLight work lamps also means less vehicle downtime and the elimination of the time and cost associated with replacing bulbs.

High-resolution product images of Grote’s LED WhightLight Work Lamp Portfolio:

http://grote.com/images/mediaimages/LEDWhiteLightLamps.jpg

For more information on the Trilliant Technology Tour or Grote Industries’ entire line of vehicle lighting, please visit grote.com.

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Editor’s Note:

About Grote Industries

Grote Industries is a family-owned company and is QS-9000, TS16949 and ISO 14001 certified. The leading manufacturer and marketer of vehicle safety systems products, Grote Industries engineers and manufactures LED, fluorescent and incandescent lamps, mirrors, wiring systems, turn signal switches, connection accessories and reflective accessories. For more than 109 years, Grote has provided state-of-the-art solutions for OEM and aftermarket customers worldwide. Headquartered in Madison, Indiana, USA, Grote also maintains locations in Canada, Mexico, Europe and Asia. Additional information is available at grote.com.

Trilliant is a registered trademark of Grote Industries.
LED WhiteLight is a trademark of Grote Industries.