Grote Wins Automotive Communication Award

Grote Know-How Selected as Best Training Program

Madison, IN (November 11, 2004) - Grote Industries was recently presented with a Women's Automotive Communications Award at the seventh annual Car Care Council Women's Board reception, on November 2, during the AAPEX show in Las Vegas.

Grote won the Best New Training Materials category for their Know-How series of programmed instruction guides. The two-book set is designed to give participants a good working understanding of the basics of vehicle electrical systems. The first book focuses on electricity basics and specifications, while the second book focuses on everyday problems with truck electrical systems. 

"Grote is proud to be recognized for our commitment to educating and training our customers in vehicle safety and maintenance," said Grote Brand Manager Chris Cammack who accepted the award. "We continue to provide high-quality training and marketing materials to the aftermarket."

The awards recognize companies that produce exceptional marketing, advertising and PR initiatives for both the business-to-business and consumer communications channels. 

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